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Wednesday, October 28, 2026 · 8:28 AM ET

Mapping the Zip Codes Behind Tennessee's Neyland Stadium Crowd

A new On3 story looks at where Tennessee fans come from by examining the zip codes that make up the crowd at Neyland Stadium. Rather than treating the stadium audience as a single local group, the piece breaks down the geographic makeup behind it.

The focus is on the places represented inside the stadium on game days and what that distribution says about the reach of Tennessee's fan base. Neyland Stadium draws its identity in part from that mix, and the zip code view offers a different way to picture who fills the seats.

For Tennessee, that kind of breakdown helps frame the program's support beyond the immediate area around the stadium. It presents the Neyland crowd as a collection of communities, with the story using zip codes as the lens for understanding where Vol fans travel from to be part of it.